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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">edpolicy</journal-id><journal-title-group><journal-title xml:lang="ru">Образовательная политика</journal-title><trans-title-group xml:lang="en"><trans-title>Educational Policy</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2078-838X</issn><issn pub-type="epub">2949-0987</issn><publisher><publisher-name>Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (РАНХиГС</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/2078-838X-2023-2-88-93</article-id><article-id custom-type="elpub" pub-id-type="custom">edpolicy-24</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КУЛЬТУРНЫЕ ПРАКТИКИ. Мотивация</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CULTURAL PRACTICES. Motivation</subject></subj-group></article-categories><title-group><article-title>Спешите делать добро: от мультимедийного проекта к воспитанию доброты</article-title><trans-title-group xml:lang="en"><trans-title>Hurry up to do good: from a multimedia project to the education of kindness</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Цырлина-Спэйди</surname><given-names>Т. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Syrlina-Spady</surname><given-names>T. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Татьяна Владимировна Цырлина-Спэйди - доктор пед. наук, профессор, директор международного мультимедийного проекта «International Expressions of Kindness», профессор-адьюнкт Тихоокеанского университета г. Сиэтла, штат Вашингтон (США), гл. редактор электронного журнала «Russian-American Education Forum» и соавтор учебно-методических материалов «Connect with Kindness» (2023)</p></bio><bio xml:lang="en"><p>Tatiana V. Syrlina-Spady - PhD, Professor, Associate Professor at the Pacific University of Seattle (USA), Editor-in-chief of the electronic journal «Russian-American Education Forum», coordinator of the Russian-American program «International Academic Initiatives»</p><p>Seattle</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Спэнглер</surname><given-names>Э. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Spangler</surname><given-names>A. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Эми Н. Спэнглер- магистр образования, первый автор учебно методических материалов «Connect with Kindness» (2023), член команды международного мультимедийного проекта «International Expressions of Kindness», бывший  директор школы и независимый  консультант по вопросам образования</p></bio><bio xml:lang="en"><p>Amy N. Spangler - Ph.D., Associate Research Professor, Center for Research Methodology and Evaluation, Social and Behavioral Sciences Research Consortium (SBSRC), University of Nebraska-Lincoln, Whittier Research Center</p><p>370E, Lincoln, NE 68583–0866 402-472-0764</p></bio></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Тихоокеанский университет г. Сиэтла</institution><country>Соединённые Штаты Америки</country></aff><aff xml:lang="en"><institution>Pacific University of Seattle (USA)</institution><country>United States</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>04</day><month>05</month><year>2026</year></pub-date><volume>0</volume><issue>2</issue><fpage>88</fpage><lpage>93</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Цырлина-Спэйди Т.В., Спэнглер Э.Н., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Цырлина-Спэйди Т.В., Спэнглер Э.Н.</copyright-holder><copyright-holder xml:lang="en">Syrlina-Spady T.V., Spangler A.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://edpolicy.ranepa.ru/jour/article/view/24">https://edpolicy.ranepa.ru/jour/article/view/24</self-uri><abstract><p>Слова в названии этой статьи принадлежат известному российскому доктору Федору Петровичу Гаазу, подлинному символу доброты, который всей своей жизнью доказал возможность и необходимость творить добро. Однако сегодня происходит обратное – мы с тревогой наблюдаем значительное снижение уровня эмпатии и доброты среди учащихся, студентов и других групп населения на локальном и международном уровнях. Нас также не может не тревожить резко возросшая агрессивность людей в разных уголках планеты, что неизбежно отражается на жизни детей и подростков, приводя к множеству непоправимых трагедий и несчастий. Все это заставило нас переосмыслить свои приоритеты и породило насущную необходимость нового проекта, основанного на одной из наиболее ключевых и объединяющих ценностей, единодушно принятых человечеством. Речь идет о доброте, которую мы все легко различаем, принимаем с самого раннего возраста и высоко ценим в течение всей жизни. Этому был посвящен наш проект, краткое описание которого и составляет содержание статьи.</p></abstract><trans-abstract xml:lang="en"><p>The words in the title of this article belong to the famous Russian doctor Fyodor Petrovich Haaz, a true symbol of kindness, who has proved the possibility and necessity of doing good with his whole life. However, the opposite is happening today – we are alarmingly observing a signiﬁcant decrease in the level of empathy and kindness among students, students and other population groups at the local and international levels. We are also concerned about the sharply increased aggressiveness in different parts of the world, which inevitably affects the lives of children and adolescents, leading to many irreparable tragedies and misfortunes. All this forced us to rethink our priorities and created the urgent need for a new project based on one of the most key and unifying values unanimously accepted by mankind. We are talking about kindness, which we all easily distinguish, accept from an early age and highly appreciate throughout life. Our project was dedicated to this, a brief description of which is the essence of the article.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>ценность доброты</kwd><kwd>мультимедийный проект</kwd><kwd>учебно-методические материалы</kwd></kwd-group><kwd-group xml:lang="en"><kwd>The value of kindness</kwd><kwd>multimedia project</kwd><kwd>teaching materials</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Цели проекта были поддержаны грантом Ассоциации нравственного воспитания: https://www.amenetwork.org/sid, некоммерческими организациями – Action for Media Education и The Northwest Center for Excellence in Media Literacy Education.</funding-statement><funding-statement xml:lang="en">The goals of the project were supported by a grant from the Association for Moral Education: https://www.amenetwork.org/sid, noncommercial organization – Action for Media Education и the Northwest Center for Excellence in Media Literacy Education.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Blum L. 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